How to Market Your Business Through Online Video?
If you ever saw a successful business, have you ever wondered how that business can gather so much attention? Advertisement and marketing strategy are your answers. Using platforms like Vimeo and YouTube, you can publish videos online with just a click. There are a few tips on how to effectively promote business through online videos. First and foremost, you can stream live in order to connect with your viewers. For example, you can promote your products during the live so the people that are currently watching will know what kind of products you want to sell, and this will increase the possibility to gain potential customers. Secondly, if you have a website, then you can embed online videos anywhere on your website so that users who visit your website can watch the video to learn more about the products and services provided. Last but not least, create a video marketing hub. Creating this hub can provide a professional-looking homepage for your company to make it easy to organize all the video marketing assets.
What Industries Absolutely Need It?
Industrial Business & Corporate Sector
Unlock your corporate videos, showcase, product promotion video, service promotion video through the company website to the potential customer over the word, you can add your own branding from the video player area.
Usually as an expert web design company will propose how structuring & integrate among the business website & video hosting for you.
Online Influence Sector
Online/Digital Marketing Sector
Every company needs to continuously market its products or services by publishing an attractive-looking advertisement in order to gain more customers and generate more sales.
Education Sector
Due to the pandemic, most classes are conducted online. Educational activity such as seminar, tuition, tutorial and others can be published through online videos.
Event Management Sector
Thanks to the advancement of technology, display models can now be places in the online dimensions. People can now do a tour like visiting the Online Viewing Room and it will feel almost the same as visiting galleries and museums.
Telecommunication Sector
This sector consists of companies that transmit data in words, voice, video or audio across the globe. Thus, online video hosting is important for telecommunication industry in order to provide services to customers.
Entertainment Sector
Entertainment industries such as Netflix and Astro (which offers Astro on Demand) are focused on providing movies, shows and series for the subscribers who paid monthly fees to the mentioned companies.
Why Need Video Hosting?
Online video hosting makes the video available in a lot of places while still give the power to control them from one dashboard. Viewers can access the video by visiting the host website directly.
Here are some of the benefits of a video hosting platform:
- Branding
All the videos is allow you to white label from the video player & video frame so that can keep user eye on your brand.
- Great viewing experience
By hosting video, visual quality can be improved as it adjusts to people’s devices and provides a controllable video player.
- Time-saving
Most of the hard work of uploading videos can be done automatically by hosting services. They can automatically encode the video and compress it if necessary, making it accessible on a variety of devices.
- High availability
Hosting services are able to replicate video across multiple data centers across the world, allowing it to be seen in multiple places at the same time.
- Security and Privacy
Video hosting platforms provide security and privacy. For example, video hosting platform prevent your video from being pirated easily as it provides variety of measures for protection. That way, your videos will be safe from being misused by third party.
- Company Firewall
There is a ton of companies’ firewalls are blocking all those free offering platform, so the audience might miss out of your promotional video all times, and you will also lost the sales lead and it also reflect to the sales leads.
- Grow
Online video continues to grow rapidly in popularity. Nearly half of people globally (47 percent) added streaming services over the past six months. This is a good opportunity for a business to find more customers and generate profits by using video hosting platform.
Comparison Chart Professional Video Hosting
| Title | Professional Video Hosting | Free offering platform (YouTube & etc) |
| Video editing tool | Yes | Yes |
| Review and approval | Yes | No |
| Private team projects | Yes | No |
| Embed anywhere | Yes | Yes |
| Add your brand logo | Yes | No |
| Private link sharing | Yes | Yes |
| Password protection | Yes | No |
| Private team projects | Yes | No |
| Review & approval tools | Yes | No |
| Publish natively to social media platform | Yes | Yes |
| Analytics & Social stats | Yes | No |
| Sell your videos directly to fans worldwide | Yes | No |
Who Are Watching Online Videos?
Anyone can watch online videos starting from children, teenagers, adults and even senior citizens for different purposes. Below are the activities of video hosting by each age demography:
- Children
Children aged from 6 to 12 years old usually use video hosting for entertainment purposes. For example, most children use video hosting to watch cartoons and kids show.
- Teenagers
Teenagers aged from 13 to 17 years old use video hosting for entertainment and educational purpose. For instance, they can watch online videos about an explanation of a topic in one of the school subjects to obtain clear understanding.
- Adults
In their free time, adults are most likely to use video hosting to entertain themselves or find additional information. To illustrate, they normally watch latest news and viral videos.
- Senior citizens
Since most seniors are already retired from their job, some of them spent their free time likes to watch videos from news and information channels.
What Is the Turn Data of Online Video and User?
Statistic of U.S Internet users who use YouTube as of 3rd quarter 2020 by age group
According to the bar chart below, it was found that 77 percent of U.S. Internet users aged from 15 to 25 years old are the most active users on YouTube. This is probably because Internet users in this range of age are more familiar with technology more than other generations. They seldom spend their time on YouTube doing activities like listening to music, watching drama and many more. Thus, this makes the heaviest watchers of online videos goes to Internet users aged from 15 to 25 years old.
Statistic of Weekly Time Spent with Online Video Worldwide 2020
According to an online video viewer survey conducted in August 2020 across a number of nations, 27.2 percent of internet viewers watch more than 10 hours of online video every week. Overall, only 20.6 percent of those polled watched one to two hours of internet video per week.
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